For Advertisers

FAQ

The Getting Started Guide will answer many of your questions. It can be downloaded here:
Getting Started Guide.

 
Workbook Photography & Illustration
Workbook Portfolio
Workbook Directory
 

Workbook Photography & Illustration

How much does an ad cost?

The rate card is available on the downloads page. If you have any questions please contact your sales representative.

Do I get a Workbook Portfolio with my Workbook ad?

Photographers receive a portfolio free with the purchase of a spread. Illustrators, letterers and designers receive a portfolio free with the purchase of a page.

If I buy only one page in the Photography book, do I have to pay for a Workbook Portfolio?

You receive a 50% discount off the Portfolio price.

How do you choose the placement of advertisers in the book?

We rotate placement so everyone has the opportunity to be in the front, middle and back of each section.

Do you ever turn down potential advertisers?

Yes. We believe that it is more important to create clients than to sell pages. We are looking for those with unique styles and fresh interpretations. Our goal is to create balanced books representing all segments of the market. There are people who we feel are not ready to advertise on a national level. We encourage them to invest in developing who they are and refining their craft before buying advertising with Workbook, either in print or online.

Do you help people choose images and/or design their ads?

Yes, we very much want to be involved in choosing images for your ad. We are also available to design your ad. We have incredible creative talent with years of experience in choosing images and creating successful ads that get jobs.

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Workbook Portfolio

How much does a Portfolio cost?

You can find the rate card online here. Please contact your sales representative with questions.

How long will my Portfolio remain active on workbook.com?

Your Workbook Portfolio will be active for one year from the day it goes live or 30 days from the contract submission date.

How do I set up an online portfolio?

If you are new to advertising with Workbook, all portfolios are reviewed for inclusion on our site. Please contact the sales representative for your region in order to discuss rates. You can find contact information here: http://www.workbook.com/contact_us

Why can't I log into my portfolio account?

If you haven't signed a contract already, please contact the sales representative for your region at the following link: http://www.workbook.com/contact_us

If you have already registered and received your login information, please check your username and registered password to verify the accuracy of your login information. Please also make sure you are accessing your portfolio management area via the following link: http://www.workbook.com/account/overview

Click on "Open Portfolio Management" to access your Image Library.

If you have not registered or received login instructions, you will not be able to access your portfolio. Please email kirsten.larson@workbook.com for more information.

I forgot my username and password. How do I get access?

If you no longer remember your password, you can reset it here: https://www.workbook.com/password/remind_me

How do I change the image that displays in a name search?

The number one image in the Image Library is the hero image for anything other than a specialty search. Simply move a new image into the number one position of your Image Library. For keyword searches, the number one image in each gallery is the hero image for that particular keyword/specialty.

How do I change my listing information?

You can update your listing information in one of two ways. If you have an online portfolio, click on the "Contact Information" link in your portfolio management area. Fill out the "Request Update" form and then click "Send Update."

You can also click on the "Update a Listing" link in the online Directory via the following link: http://www.workbook.com/directory/update

Fill out the form and click "Submit."

How many galleries and images can I have?

Illustrators and Letterers/Designers can have 5 category/style/lettering/design galleries and 2 medium galleries. Photographers can have 5 specialty galleries. Production advertisers can have 5 galleries. You can have up to 30 images in each live gallery. You can upload up to 500 images in your Image Library.

I am dragging my gallery to the published heading and it won't publish. Why?

You need a minimum of 5 images in order to publish a gallery. A good showing, however, is at least 15 unique images per gallery. Also, if you already have the allotted number of galleries published, you will be prevented from publishing an additional gallery.

Can I purchase additional galleries?

Yes. There is an annual fee to do so. Please contact Kirsten Larson at kirsten.larson@workbook.com.

How do I move an image from one library page to another?

Click and hold on an image (or command-click on a mac to select multiple images/control-click on a PC) drag the image or images to the desired page number icon located above the image library - DO NOT DROP. Hold image over number until you see a green marquee and the page contents change. Once the page contents change, drop the images into the desired position.

Can I email galleries to art directors from my library?

Yes, and you can email both published and unpublished galleries. You can create an unlimited amount of unpublished galleries so you can customize galleries for a specific recipient. You can email your entire portfolio or just a select gallery.

Click here to learn more about how it works.

Are the captions or titles of an image searchable?

No, these are not searchable. You are, however, more than welcome to add captions and titles in the Image Editor from within your portfolio management area. An end user viewing your imagery can choose to display title and caption info.

Why does the color of my file look inaccurate after uploading?

Odds are you do not have an embedded color profile, or you have a color profile that is not a web standard color profile. We recommend embedding the color profile sRGBIEC1966-2.1 upon saving. Simply convert your color profile to sRGB (from Photoshop choose "Edit, Convert to Profile", then sRGBIEC1996-2.1 as the destination color space.) Then embed the color profile upon saving. Save for Web as usual.

The clock keeps spinning when trying to upload files and the files don't appear to be uploading. Why is the upload process hanging up?

Odds are there is something wrong with the file. Please check your file to make sure the proper color profile is embedded, you have no extra channels or layers, the file is either in tif, png, gif, or jpg, and there are no symbols in the filename like "&", etc.

I am unable to cancel the upload process. How do I exit this window?

If the system won't allow you to cancel, simply click on the "Image Library" link in your portfolio account, canceling the image upload.

I've added images to my portfolio account. How come my portfolio doesn't display as updated?

Simply uploading imagery to your Image Library will not trigger the "Updated" tag. An image or gallery needs to be added to your published content in order for you to be found in the updated search.

How come I can't find my portfolio online? How come I can't be found in a specialty search?

If you can't find your portfolio by name or by specialty, you likely do not have any galleries published. Simply uploading images to the Image Library will not get you found in an image or name search. To be found by specialty, from within your portfolio management area, create galleries for any given specialty or category by clicking on the "create new gallery" link, or by dragging and dropping images to the "Create a Gallery" box located at top right above your image library. Choose category/style, specialty, medium, lettering/design, production specialties, or custom, then drag and drop your gallery to the Published heading to make live on the site. Any specialty/keyword gallery that is published will allow you to become searchable by that specialty.

What is the difference between a custom gallery and a searchable gallery?

A custom gallery is general intended for personal work and therefore, will not be searchable. A searchable gallery corresponds to the keywords on our site like portrait, lifestyle, etc. The searchable galleries will get you found in specialty searches conducted by our end users if you have these galleries published.

How do I upload video?

Please review the image specs and upload requirements at the following link: www.workbook.com/static/motion/quickstart/

My motion file won't upload or I just get a "video encoding" icon in my image library.

The image dimensions of your motion file may be too large or is in the wrong format. Check the quickstart guide for proper specs and/or resize the dimensions of your file.

How do I get information regarding traffic to my portfolio?

You can access the statistics from within your portfolio account. Click on the "statistics" link located above your image library. You can view unique visitors to your portfolio, how many images were viewed, how you were found, etc. We do not, however, provide personal information about who has viewed your portfolio for privacy reasons. This information is available to you 24/7 and is updated automatically.

What is the most important advice you can give me about getting work from my Workbook Portfolio?

Update, Update, Update. Continually put up new images when you have them. We recommend at least once a month to keep you part of the "date modified" search. Remove some of your older content and fold in new content so your portfolio always looks fresh. New work includes your own personal projects. Creatives want to see that you’re doing what you love! Publish clean, well-defined galleries so end users have a clear picture of what you do and how you define yourself. Make sure you maximize the galleries you have available, but only if it truly represents what you do. Remember to separate usage from content. A lifestyle image belongs in "Lifestyle," not in "Architecture" just because it was used for a homebuilder’s ad. Only put up your best images. It’s better to have fewer images and good content than a lot of images that don’t show you in the best possible light. Properly crop your images so that the thumbnail version focuses on the most dramatic part of the image. Avoid showing text or type in your image unless it is a part of the image you actually created. Type distracts from the image unless it is a part of it.

Make use of the real estate you have available. In other words, fill up the screen with your image. A tiny image can detract from what you do.

Social media is now the rage. If you don’t have a Facebook Fan page, put one up. Tweet your latest update, a recent job you just completed along with an image and a link to your site. Your Workbook Portfolio comes with a unique url. Include it everywhere, with your print promotions, eblasts, and online marketing. Get people following you. Become an influencer.

Also, don't hesitate to contact us for assistance reviewing your portfolio. A different perspective often opens up ideas that hadn’t occurred to you before.

More Questions?

Email Kirsten Larson at kirsten.larson@workbook.com or call 323-769-3168.

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